Denita Willoughby

Senior Advisor

Denita is the CEO of Big Energy Group, a firm that provides executive consulting and coaching services. In her most recent client engagement, she developed a go-to-market green hydrogen strategy and launched the LA Cleantech Career Academy. She is also a board member for NWS Wireless, Vision to Learn, UNITE-LA, and the Green Hydrogen Coalition. Denita brings over 25 years of executive and senior management experience at Fortune 500 companies. Her expertise lies in leading large sales and marketing organizations, transforming billion-dollar supply chain operations and overseeing logistics, supplier diversity, fleet, facilities, and real estate divisions. She has been instrumental in developing business strategies and operational excellence for national business sales organizations and call centers. With her leadership, she successfully introduced communication and technology products, including AT&T U-Verse and start-up digital wallet solutions. 

Previously, Denita was the vice president of Supply Chain & Support Services for Southern California Gas Company and San Diego Gas & Electric, both Sempra Energy California utilities. Her responsibilities included managing a $3 billion supply chain, fleet, and facilities’ operations and overseeing SoCalGas’ $6 billion real estate portfolio. Denita has a strong crisis management background and was appointed Logistics Chief during the Covid-19 pandemic. She also led the relocation team during the Aliso Canyon gas leak, successfully relocating 8,200 households. 

Denita holds a MBA from Harvard University and a B.S. in engineering from the University of Wisconsin-Madison.