CASE STUDY

The Largest Dedicated Energy Storage Conference and Expo in the United States Advances the Market for Energy Storage

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Opportunity
In 2012, several energy storage events covered technical developments in battery storage for the grid or transportation applications, but no single event existed to bring the entire energy storage ecosystem together. Strategen envisioned a joint conference and expo that highlighted energy storage projects, economics and policies – both the implementation nuts and bolts needed to get storage projects in the ground, and the forward-looking policies needed to grow the industry.

Strategen founded Energy Storage North America, in partnership with Messe Dusseldorf, as the first conference and expo focused on energy storage customers, deals and economics. ESNA was launched in California and is held annually.

APPROACH
Strategen designed Energy Storage North America to bring together the entire storage ecosystem: the technology companies, project developers, installers, policymakers, regulators, utility companies, and the C&I customer/buyers of energy storage.

ESNA changed the paradigm around how energy storage conferences operate and benefit attendees. Strategen energy experts designed the program for industry leaders and policy experts (rather than technical professionals) and spoke to their interests throughout ESNA’s programming. Strategen focused on building a high-quality program that brought the diverse ecosystem of key stakeholders into the room at once, to make real progress on sticky policy and finance challenges ranging from utility-scale energy storage to electric vehicle-grid integration. 

RESULTS
ESNA has come to be known as the definitive place for storage stakeholders to connect. ESNA has grown its exhibitor, sponsor and speaker presence consistently year over year.

  • More than 150 speakers

  • 42 countries represented

  • 2000+ industry attendees

  • >110 exhibitors

  • 41 sponsorships: all sponsorships sold out

LEARN MORE
Visit the Energy Storage North America website

Update: This event has been acquired by Diversified Communications as of March, 2020. See the official press release for more information.